DEST GROUP LTD. / PUBLISHING

Publishing has always been a vital part of our company's activities. We never doubted the importance of having our own channels for distribution of our information to potential customers. Since 1995, when we started our business, we were publishing magazines (both printed and online versions), and we have designed and were maintaining a number of own websites on the Internet. In 1997 we decided to stop producing paper versions of our magazines and continued using the Internet as the only channel for distribution of the content of our publications.

Content

The main part of publishing business is production of content. People usually use the Internet resources for obtaining information or for being entertained. Of course, they can get the same from printed publications, but on the Internet it is more visible and accessible. You can easily find any information on the Internet by using various key words and search engines. One may think that people have no reason for using specialized sites if they can find the same information anywhere else. This might be true for a person who is looking for very specific information. But for people, who are interested in particular area, it is important to have an informative, entertaining and regularly updated source of such information. Success in publishing depends on the ability to produce such content. Our experience proves that we have such ability. We have created and then further operated a number of web sites that kept their popularity for a decade.

For years we have been collecting and preparing reference materials on different topics offering our visitors a thorough analysis and interesting view on current situation and problems prepared by our open-minded authors and experts. In addition to written content, we provide visual materials in the form of photo slide shows and video clips.

We have the necessary ability, knowledge and experience for creating quality content on any subject that could be addressed to any specific audience, according to our customers' needs and requirements.

Distribution

Having a high quality content is not enough. It should be effectively distributed to the right audience and reach its intended users. There are many ways how to do this, and we know them very well as we widely use them in our practice. We combine different methods for delivering information to our readers. In addition to our popular web sites, we use other channels such a subscription services, blogs, social networking, etc.

One of our company's great advantages is the ability to access two different groups of people: Russian-speaking and English-speaking Internet users. We publish our information in both English and Russian, for people who live in North America and in Eastern Europe. This allows us to advertise and promote our clients' products and services to a wider audience.