DEST GROUP LTD. / CONTENT PRODUCTION

The main part of any promotion and advertising campaign is a production of content. We have the necessary ability, knowledge and experience for creating quality content on any subject that could be addressed to any specific audience, according to our customers' needs and requirements.

Having a high quality content is not enough. It should be effectively distributed to the right audience and reach its intended users. There are many ways how to do this, and we know them very well as we widely use them in our practice. We combine different methods for delivering information to potential customers, including extensive use of the Internet resources, such as popular web sites, subscription services, blogs, social networking and other channels. People usually use the Internet resources for obtaining information or for being entertained. Of course, they can get the same from printed publications, but on the Internet it is more visible and accessible.

Content production and publishing has always been a vital part of our company's activities. We never doubted the importance of having our own channels for distribution of our information to potential customers. Since 1995, when we started our business, we were publishing magazines (both printed and online versions), and we have designed and were maintaining a number of own websites on the Internet. In 1997 we decided to stop producing paper versions of our magazines and continued using the Internet as the only channel for distribution of the content of our publications. For years we have been collecting and preparing reference materials on different topics offering our visitors a thorough analysis and interesting view on current situation and problems prepared by our open-minded authors and experts. In addition to written content, we provide visual materials in the form of photo slide shows and video clips.

A picture is worth a thousand words... It's true. Visual media is a powerful tool, especially when we talk about advertising, promotion and PR. We acknowledge the importance of first impression and the effect of short visual impact. This is the reason why we pay so much attention to production of visual content.

Photography

Photography is a simple way to introduce products or yourself to potential customers. They don't need a creative imagination in order to figure out what you offer. It's there, on the picture, so viewers can get a clear idea if they need it or not. In addition to informative part, photography can have an emotional impact, as any art work does. It can create a certain mood and feelings. It can send a strong message, or it can be a visual link to some topics. As a result, photography can add extra points in support of the idea of using your products or services. We cooperate with creative photographers, who will conduct photo shooting within required time frame, with "not breaking your budget" attitude, and who will provide an impressive art work.

Video

Internet is a comprehensive visual media. In our days video clips placed on the Internet have become one of the most popular and effective ways for advertising and promotion. The reason is that video is generally more entertaining and more informative, than any other media. In fact, video is very close to the natural way of interaction between people, and it combines advantages of other forms of communication. As a result, the internet podcast on such resources as YouTube, Facebook, MySpace and others now is a big hit.
Our company has required knowledge, experience and all necessary equipment for creating video clips for distribution over the Internet. Starting with raw idea, we can write scripts, select actors and models, prepare the setup for shooting, tape the scenes, edit them, mix with graphics and sounds, and finally put on table a ready-to-go product. On top of it, we can also help with distribution of your video clips over the Internet.

Flash applications

Flash technology has brought revolutionary changes to the area of visual presentation on the internet. It combines the advantages of photography, graphic images and textual information, as well as video and software applications, in one compact light weight informative and interactive package. Can we create Flash clips for you? We sure can. We offer design and development of Flash clips, from simple animation to sophisticated interactive applications.

One of our company's great advantages is the ability to access two different groups of people: Russian-speaking and English-speaking Internet users. We publish our information in both English and Russian, for people who live in North America and in Eastern Europe. This allows us to advertise and promote our clients' products and services to a wider audience.