The Internet is the most powerful and advanced tool for marketing and selling your products and services to a selected target market, as well as worldwide. It is the best way to tell your potential customers and buyers about yourself. It's also an excellent tool for managing your business and communicating with your customers (as well as partners, suppliers, subcontractors, etc.), giving them 24/7/365 support and keeping them informed about what other services are available.

Every successful Internet presentation should have the following general components :

  • A clear understanding of the purpose of the Internet presentation. This purpose could depend on the nature of your business, your strategic and tactic goals, your budget and other circumstances;
  • A well-constructed web site with an elegant design, reflecting the nature of your business and the purpose of your Internet presence;
  • Powerful software applications (CGI-scripts and Client-side programs), keeping your website working. These days, to have an elegantly designed website is not enough. A website should also play the role of an independently working machine for collecting information from visitors, keeping them updated, dealing with databases, data sorting, and much more. Having a website now is like hiring a few extra employees. They will be responsible for registrating your potential customers, treating them with hospitality, looking for requested information, and so on.
  • A carefully designed marketing and advertising strategy. The days when it was enough to just register your website on Yahoo or AltaVista, and wait for a quick response, are gone. Now, you need to have a plan on how to attract the attention of visitors and keep them coming back to your web site again and again.

    Our company has been in the website design and Internet presentation development business since March, 1995. Over that time, we have created more than 400 websites of all levels of complexity. Our experience and professionalism allows us to meet any of your needs and demands.
     
     

    Purpose definition
    When you decide to build your Internet presentation, the first question should be - "What is the purpose?"
    Do you plan to use your web site as an advertising tool only? Do you want to provide on-line help and support to your potential and existing customers? Do you plan to sell your products and services online? Do you want to use your website as a front desk of your virtual office? Questions, questions, questions... In order to have a clear picture of what you are planning to build on the Internet, you need to first determine what you want to get from your Internet presentation. After answering all these questions, you can proceed with the project, starting with deciding what you need to do and how.

    We can help you find the right answers for all these questions. Depending on the nature of your business, we can offer you the best and most economic way of doing this project that would expand your business using the power of an Internet presentation.

    Web site design
    The secret of a successful website is quite simple:

  • A well thought-out concept of your website, taking into consideration its general use;
  • A well constructed structure with convenient and understandable navigation;
  • Purified and easy to understand content, that coveres all necessary topics;
  • Elegant design, styled in accordance with the meaning of the site and nature of your business;
  • Powerful software components, keeping your website working and making your web site interactive;
  • The extensive use of multimedia components, which bring attention to your site, make it more understandable and impressive;
  • The right choice of a server, where your site should be located.

    Before starting to work on your website, you have to think about the goals you want to accomplish by creating it. It's very important to decide for what kind of an audience you are equipping it for, and who will be visiting your site. After that decision, you can choose the structure of you website, the style of its design, and the additional features you want to put in. Besides the graphical design, it's very important to think about the programming component, which allows you to have a database, edit incoming forms, edit statistic information, maintain a shopping cart, etc...

    After your website is complete, it's important to place it on a server, which would provide a reliable access to your site. The optional choice of a web hosting plan or a dedicated server helps you save money in hosting, while providing you with the maximal use of all your site's resources.

    Programming components
    It's tough to say what is more important in an Internet presentation - elegant design of your site or its programming components, which keep it working. Their value could be considered equal.
    Internet applications allow you to easily maintain and update your website without any professional help. They can turn your website into a virtual shop or an auction, discussion club or a game-site, a source of constantly updated information or a place for consultation. Our company has designed its own unique programming technologies to make all these possible.

    With our help you can acquire any of the following applications:

  • A special program allowing you to independently update the content of a website.
  • On-line catalogues and on-line magazines, where the owner of the site can change its content - add, remove or edit pages;
  • Shopping cart that allows payments through a credit card (e-commerce);
  • A virtual office that processes incoming messages;
  • A consultation service and an on-line support system;
  • Press-conferences, games, game shows, lotteries, etc...
  • Any other applications, which could help you expand your business on the Internet.

    Besides already finished and working Internet applications, we can also design programs in accordance with the individual needs of a customer. Because we take advantage of ready-to-use programming components and the low-cost labor of highly educated and experienced off-shore programmers from Russia and Ukraine, we can create programming components of any level of complexity for a much lesser price.

    Marketing and advertising strategy
    Having a well designed and neatly maintained web site is not enough if you want to profit from it. The final goal of your efforts to create a successful Internet presentation is to approach your targeted, potential customers as much as possible, keeping them using your web site on a permanent basis. Keep in mind that you don't just need visitors, you need a selected audience of potential customers. How do you reach that goal? How do you advertise your site in the right places? How do you persuade potential clients to visit your web site?

    The Internet has made the World economy more open and more global. How can you take advantage of this globalization? How can you attract customers from different regions of the world? Is it worth spending your time and money on this?
    We can help you find the answers to these questions and help you benefit from selling your products and services worldwide.


     

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